Over at Faris’ blog here, he writes about a company that brought loads of people together and gave them something to do as a part of their branding . Watch for yourself. Faris writes … “The key is to produce something that both pulls people together and gives them something to do. I think this is probably the key to unlocking the awesome, and the biggest win for any kind of brand related action. We are social creatures – I’m sure you all agree – but we need reasons to be social. I suspect this is why we have sports …