In Yochai Benkler’s TED talk (Open Source Economics) he says something like … “Social interaction and ideas exchange on the internet is not just a passing fashion … it’s the ‘deep change’ that is challenging our incumbant industrial systems.”  If you wonder why I bother to blog and read other’s blogs … post ‘tweets’ to twitter and join online social networks, well its because I get real value from it. Yochai goes a step further and suggests that for the first time the control of the new information age is in the hands of everyone with a computer and internet …