So what do Google, Scott McLeod and comics have in common? They have just collaborated to launch Google’s Chrome Web Browser. Why comics? They are visual … they tell a story (which are hardwired to understand) … they turn the ‘complex’ into the ‘simple’ AND they are FUN! When Clay Shirky talks about the fall of tradition organizational structures (Institutions) in the “collaboration” space that is Web 2.0, he also points out that traditional institutions resist the new (often creative right brained) approaches to business and marketing. Here is a classic quote from CNN’s article “Google unveils free browser Chrome” …