I just watched this TED presentation by co-founder of Twitter, Evan Williams. His final statement, for me, sums up the new world of business thinking. In this new world, business leaders are learning to ‘let-go’ of control and view consumers as not only users, but as ‘shapers’ and co-developers’ of new ideas and services/products. “I have no idea what will happen next with Twitter … but I’ve learned to follow the hunch and never assume where it will go.” Evan Williams. 2009 TED Conference. Evan also said … “It seems like when you give people easier ways to share information …